US Presidential Campaign Videos

The evolution of the US presidential campaign ad, 1952 to 1996...

From flibbertigibbet's US Presidential Campaign Videos.

1952

Eisenhower-Nixon

• We Like Ike
• The Man from Abilene

Stevenson-Sparkman

• I Love the Gov [apologies for the intro]
• Ike... Bob...
• Vote Stevenson/The Music Man
• Remember the Farmer, Back to the Days of '31

Bonus

• Newsreels dealing with the campaigns.

1956

Eisenhower-Nixon

• Eisenhower Answers America: The Cost of Living [excerpt]
• Corruption (california spot)

Stevenson-Kefauver

• How's that again, General?
• The Man from Libertyville [same annoying intro
• Ad-lee, Ad-lie.

Bonus

• Election Day newsreel, including a Santa Claus arriving in a flying saucer
• Eisenhower, Suez, and Hungary in 1956.

1960

Kennedy/Johnson

• Harry Belafonte for Kennedy
• West Virginia PRIMARY reel
• Every Republican.../Nixon's Experience
  • (higher quality version as part of this reel of Kennedy ads)
• Kennedy Kennedy Kennedy Kennedy
• If We Fail...
• Viva Kennedy
• Medical Care for our Older Citizens

Nixon-Lodge

• Peace without Surrender
• A Little Help from Ike
• Lodge: Our Responsibility is Great.

Bonus

• Nixon, a year after the election, playing his piano concerto
  • related story
• Nixon/Kennedy bio and debate
  • other parts of which, dealing solely with Nixon and his life, are available here
• Kennedy's inauguration, (part 2)
• Kennedy on November 9th, 1960.

1964

Johnson-Humphrey

• I don't feel guilty being a Republican
• Goldwater needs the KKK's help
• The Daisy Ad
  • The Story of the Daisy Ad
• Which Barry?/Remember Him?
• Great Society
• Saw off the Eastern Seaboard [annoying intro]

Goldwater-Miller

• I Don't like No-Win Wars
• Bearded Dictator, 90-miles off/The Hand of Big Government/Is Moral Responsibility Out of Style/I Pledge Allegiance).

Bonus

• Johnson's 1965 inauguration newsreel
• more on his inauguration.

1968

Nixon-Agnew

• Honourable End
• Endorsed by Bush/Endorsed by Baker
• Freedom from Fear
• Do Something WITH your Country
• American Youth
• Speaking For You
• So Ineffectively as in Vietnam

Humphrey-Muskie

• What has Nixon ever done for you?
• Agnew for VP [annoying intro]
• Nixon's Silence
• Political Winds
• Do you want Castro to have the bomb?

Wallace-LeMay

• Wallace has the courage.

1972

Nixon-Agnew

• Nixon Now

McGovern-Shriver

• This is about...
• You have to make those hard decisions
• He was hired by James McCord/Don't want to rock the boat/assorted 1984 primary advertisements
• Our Economy... [annoying intro].

Bonus

• CBS on Nixon's re-election efforts, in January, 1972
• Nixon goes on Soviet TV
• Shirley Maclaine goes on Cavett for McGovern.

1976

Carter-Mondale

• I'm a Southerner (annoying intro)
• It's hard Work (Rosalyn Carter) (annoying intro)
• The Republicans assure us/two 1980 commercials
• We've built walls

Ford-Dole

(He was...).

Bonus

• Carter profile
• Ford's debate gaffe
• Ford at Republican National Convention
• Reagan's Impromptu Concession speech
• Ford's bicentennial minute
• Mark Russell's special on the '76 campaign (1, 2, 3, 4, 5)
• Dole: Democratic wars.

1980

Reagan-Bush

• Nancy deeply resents...
• Ted Kennedy: No More
• Can we afford four more years?
• George Bush: a president we won't have to train [primary commercial, 25 seconds in]
• Slowly we slip...
• Biographical sketch: a State of Crisis
• The Ayatollah Votes
• Home-owning and inflation
• Inflation and the elderly

Carter-Mondale

• Two men are the real contenders...
• Jimmy Carter, Commander in Chief.

Bonus

• clip of the Reagan-Carter debate ("there you go again"), and that phrase reprised in the Reagan-Mondale debate
• Reagan accepts the nomination
• Carter's statement on the doomed Operation Eagle Claw
• the birth of toll-free contribution numbers.

1984

Reagan-Bush

• Reaganomics
• World Leaders
• The Bear
• Morning in America
• secure Peace
• A New Beginning [part 2]
• Next Tuesday
• This was America in 1980... Today
• This was America (Foreign Policy)

Mondale-Ferraro

• American Dream
• Arms Control
• Whole world at stake
• Polls don't vote... fight!
• Your share of Mr. Reagan's Deficits
• Rollercoaster
• Mr. Reagan's People
• Always Felt [annoying intro]
• Teach your Parents
• Orbit KILLER WEAPONS
• The Red Phone [annoying intro]
• Gary Hart's 'New Ideas' [primary, annoying intro]
• Computers will take control!
• Deficits of the Presidents [annoying intro]
• Idle Tools [annoying intro, primary]).

Bonus

• Jesse Jackson at Tendley Baptist (David and Goliath)
• Gary Hart campaign
• Jesse Jackson Blues
• second Reagan-Mondale debate.

1988

Bush-Quayle

• Boston Harbor
• The Willie Horton ad [poor quality]
• "He opposed"
• Raised taxes [1:15 in; video also includes Newscenter 8 sign-off, an ad for Speedy, US Air, and after the Bush commercial, an ad for Geraldo]
• Vetos and furloughs

Dukakis-Bentsen

• The Bush Record

[N.B. all videos that follow for the Dukakis-Bentsen campaign have an annoying intro]

• Leadership: Crime
• I'm Fed Up With It!
• The Best America is Yet To Come
• Packaging Bush
• Packaging Quayle
• The President if Mortal/One in Five
• 60-day notice
• Social Security
• Hey Pal!
• All of us are enriched
• Furloughs: The Response
• Jimmy did well...
• Packaging Bush, part 2,
• Can't Afford to be a Republican
• Packaging Bush/Furlough: Part 3
• Where was George?
• Stopped Seabrook: Seabrook Nuclear Power Station.

Bonus

• CNN analysis of the campaign commercial [poor quality]
• CNN highlight reel [poor quality]
• "You're no Jack Kennedy
• Bush vs Rather on Iran-Contra [poor quality]
• Read My Lips
• Debate: If Kitty Dukakis were raped and murdered...
• Debate: What do you see in Dan Quayle?
• Dukakis vs Ted Koppel on Nightline
• Seabrook Today.

1992

Clinton-Gore

• Can't Afford Four more years
• Read my Lips
• Read My Lips [2]
• Endorsed by over 600 economists
• Biography [annoying into; part 2]
• Enough! [annoying intro]
• Read my Lips Alert [annoying intro]
• More than 30-second ads [annoying intro]
• Republican Neglect [annoying intro]
• A Plan for America)

Bush-Quayle

(no advertisements found)

Perot-Stockdale

• Let your vote say so!
• plus bonus video: Perot profile on CNN, which features clips of some commercials, and an example of Perot's speaking style).

Bonus

• Letterman: Top Ten reasons Bush Should (not) Dump Quayle
• Letterman: Top Ten: Quayle's complaints about Clinton
• Potatoe and other Quayle quips
• Murphy Brown responds (part 2, 3, 4, 5)
• Letterman: Top Ten Things Overhead at the President's Fundraiser
• Clinton in Beasley School, Chicago, during the primaries
• Clinton vs heckler
• Clinton on Nightline [focusing on leaked letter re: Vietnam draft] (part 2, 3)
• Gore on campaign trail
• Super 8 Clinton
• A Different World election episode clip
• 1992 review
• Read My Lips MTV Mashup with discussion by Bill Moyers and guests.

1996

Clinton-Gore

• In the line of duty: assault weapons [poor quality]
• growth and opportunity [annoying intro]
• quitting [annoying intro]
• If Bob Dole were already here... [annoying intro]
• Risky! [annoying intro]

Dole-Kemp

• Too Liberal? [primary ad]
• versus Steve Forbes [primary, poor quality]

Nader

(no ads, but there are interviews).

Bonus

• Again with the Mark Russell! (part 2, 3, 4, credits)
• Dole representative vs Charlie Rose
• Charlie Rose and guests discuss the presidential debate
• and many, many more
• Clinton-Dole debate clip on Dole's age
• football and CFC stories.